Our Ideology

At Intellectual Design, the ideology behind working towards every client’s success is simple: make every single piece of work we do stand-out strong in the face of all its competition!

We believe that a solid marketing strategy without a powerful creative concept is simply wishful thinking. Only the strongest creative work will assure a client’s media investment. Plus, what works for short-term goals has to also build towards the long-term marketing objectives in order to create a totally integrated brand identity. 

Whether it's a single graphic design assignment or fulfilling creatively complex multi-year plans, Intellectual Design, by virtue of its own strategic name, works to identify and cultivate each new client’s brand positioning and unique selling proposition. 

Next, we create graphically dominating works that communicate the brand message both broadly and effectively in the World of Public Influence.

As an agency for branding, graphic design, advertising, and marketing materials, Intellectual Design competes very strongly; not only for market share in our clients’ best interests, but also for new clients themselves and their business. Our wide range of services and multi-talented Creative Team provides compound benefits that are totally focused on the client's success: in their sector, against their competition, and with their target audience.

At Intellectual Design, when the work we’ve created projects a client’s identity uniquely and engages prospects with a distinct style of memorable communication, it’s there! We’re there. And you as our client? You’re there!

Our 3-Step Approach

Intellectual Design's development process for every project is multi-faceted: investigative but also intuitive, analytically objective yet profoundly creative.

Explore how each step defines our workflow as well as what you can expect when partnering with our Creative Team.

1. identify
Together with you as our respected collaborative partner, we strive to understand your business and its competitive landscape. We pound the pavement, observing, asking, listening, and finally intellectualizing your business's market position as it lives and interacts in the real world.

2. ideology
Leveraging the identified insights from our investigation, we strategize on how your business can communicate its unique attributes and beliefs to evoke emotion and capture its desired audience. We translate these differentiating business characteristics into the ideology that creates your brand’s core persona.

3. idea
Using the ideology as the core foundation, we start envisioning your brand in shape, dimension, colour, image and word. Our Creative Team of experts works hard to bring life to your business's intellectual and emotional attributes, culminating them into a new, visually engaging, and powerfully enduring brand identity.


Market Assessment and Insights
Brand Strategy and Consulting
Brand Architecture
Brand Idea and Messaging
Visual Identity
Print Design
Marketing Collateral

Advertising Campaigns
Packaging Design
Responsive Web Design
Signage and Way-finding
Branded Environments
Tradeshow Design
Content Development
Graphic Design and Production
Execution Management

Selected Clients


Canadian PMX
Eric and his team at Intellectual Design have provided Canadian PMX with outstanding design work from initial concepts to the completed products, whether they be in print, signage or digital media. They have merged their superior creative abilities with business savvy and integrity, resulting in a total package that has surpassed all of our expectations.
Dennis Pike
Chief Operating Officer at Canadian Coin & Currency / Canadian PMX Corp.

Phase 3 AV
Eric and his team played a pivotal role in branding our Audio/Visual event experience business. His approach of listening, understanding, and discovering our customer, market offer and competitive position produced insights, a brand strategy and an integrated visual identity. We recommend working with him, and we look forward to our continued relationship.
Alan Vegotsky
Partner at Phase Three Audio Visual